Rationale and statement of Intent.

Rationale.

Ethically driven investigation of branding and identity with a focus on print and format. 

Hand rendered investigation of paper and print with a focus on colour.

An investigation into pattern and colour to be used across a range of stationary.

Statement of Intent. 

To develop a quality professional portfolio full of work specific to my interests so that clients and potential employers know that I have a wide range of skills but want to work within specific areas. 

I want to develop my software skills on photoshop. Illustrator and InDesign- again to highlight professionalism and to feel confident enough with any digital job.

I also want to be able to know the ins and outs of the printing process – as I am hoping to create/develop the wedding stationary range this will be very important in knowing colour etc and again in working with clients. 

As I want to be an Ethically driven designer I feel it is important for me to take on a number of brief which have been created by charities.

I want to have a good sense of organisation and be able to balance my time well with each project.

I want to reach every deadline and not have to rush right at the end, it would be nice to have a good balance of work across each day.

I hope to be able to be confident in screen printing – as again this would be important within stationary.

Briefs

1. Branding and Identity of Youth sect of christian Aid.

2. 'Hello Love' Continuation

3. LCAD Short courses promotion

4. YCN/D&AD Competition Brief.

Additional Briefs - Dewsbury Eim pentecostal church Website

Community art - Live brief

Christian Aid Fund raiser booklet.