First few days...

In and amongst getting used to the new studio we have been sat in a number of talks and sessions with Fred and Lorenzo which have been setting the theme for the third year.
It is really exciting to be writing down things I want to do and my expectations of the year knowing that it will probably all happen if I take responsibility and get on with it.

THEMES/ SUBJECTS-CONTEXT/DISCIPLINES-PRODUCTS.


WANTS- NEEDS


WANT TO ACHIEVE - WANT TO DO


Rationale/Umbrella

This was an attempt to summarise our practice within a simple sentence.  Considering my intent to go into a couple of areas which in fact contrast I struggled to come up with just ONE sentence.


 An Investigation into promoting charities using stop motion animation with a focus on hand rendered type.


An investigation into pattern considering its use across a range of products with a focus on colour but always considering layout.


Whilst focussing on charities, an investigation into Branding and identity.


An investigation into the branding and identity of charities with a focus on type and layout.


An individual and creative response to greetings cards and wedding stationary with a focus on type and colour. 


Although I tried to come up with THE sentence... I don't think any of these are it.
We were then told about a couple of students from last year who used quite open words like concept driven, branding & identity, Print focussed, Editorial, Layout, format and distribution. 


This then made me question specific words which described the sort of designed I want to be. 


Concept driven, Ethical/charitable, format, print-digital balance, Hand rendered, Branding and identity.  


I'm not entirely sure how to put all this in a sentence but possibly. 


Concept driven, Ethical design based around branding and identity with a focus on format whilst balancing print/web, with a tailored hand rendered style?


Although this image doesn't sum up this sentence... obviously something has gone wrong there... I do love this and wish I had done it.  I think this is just one area of my hopes for this year - Print based, hand rendered, type based and just generally friendly design. But friendly design doesn't seem very professional? So how do I word that? To be worked out today!!