Rationale and statement of Intent.

Rationale.

Ethically driven investigation of branding and identity with a focus on print and format. 

Hand rendered investigation of paper and print with a focus on colour.

An investigation into pattern and colour to be used across a range of stationary.

Statement of Intent. 

To develop a quality professional portfolio full of work specific to my interests so that clients and potential employers know that I have a wide range of skills but want to work within specific areas. 

I want to develop my software skills on photoshop. Illustrator and InDesign- again to highlight professionalism and to feel confident enough with any digital job.

I also want to be able to know the ins and outs of the printing process – as I am hoping to create/develop the wedding stationary range this will be very important in knowing colour etc and again in working with clients. 

As I want to be an Ethically driven designer I feel it is important for me to take on a number of brief which have been created by charities.

I want to have a good sense of organisation and be able to balance my time well with each project.

I want to reach every deadline and not have to rush right at the end, it would be nice to have a good balance of work across each day.

I hope to be able to be confident in screen printing – as again this would be important within stationary.

Briefs

1. Branding and Identity of Youth sect of christian Aid.

2. 'Hello Love' Continuation

3. LCAD Short courses promotion

4. YCN/D&AD Competition Brief.

Additional Briefs - Dewsbury Eim pentecostal church Website

Community art - Live brief

Christian Aid Fund raiser booklet.

First few days...

In and amongst getting used to the new studio we have been sat in a number of talks and sessions with Fred and Lorenzo which have been setting the theme for the third year.
It is really exciting to be writing down things I want to do and my expectations of the year knowing that it will probably all happen if I take responsibility and get on with it.

THEMES/ SUBJECTS-CONTEXT/DISCIPLINES-PRODUCTS.


WANTS- NEEDS


WANT TO ACHIEVE - WANT TO DO


Rationale/Umbrella

This was an attempt to summarise our practice within a simple sentence.  Considering my intent to go into a couple of areas which in fact contrast I struggled to come up with just ONE sentence.


 An Investigation into promoting charities using stop motion animation with a focus on hand rendered type.


An investigation into pattern considering its use across a range of products with a focus on colour but always considering layout.


Whilst focussing on charities, an investigation into Branding and identity.


An investigation into the branding and identity of charities with a focus on type and layout.


An individual and creative response to greetings cards and wedding stationary with a focus on type and colour. 


Although I tried to come up with THE sentence... I don't think any of these are it.
We were then told about a couple of students from last year who used quite open words like concept driven, branding & identity, Print focussed, Editorial, Layout, format and distribution. 


This then made me question specific words which described the sort of designed I want to be. 


Concept driven, Ethical/charitable, format, print-digital balance, Hand rendered, Branding and identity.  


I'm not entirely sure how to put all this in a sentence but possibly. 


Concept driven, Ethical design based around branding and identity with a focus on format whilst balancing print/web, with a tailored hand rendered style?


Although this image doesn't sum up this sentence... obviously something has gone wrong there... I do love this and wish I had done it.  I think this is just one area of my hopes for this year - Print based, hand rendered, type based and just generally friendly design. But friendly design doesn't seem very professional? So how do I word that? To be worked out today!!